Check lab results (Chatbot)

Sample details

Project: Certificate project
My Role: Conversation Designer/Conversational Copywriter
Tools: VoiceFlow, Google Sheets, Notion

-logo-

FitFuel+ is a lifestyle brand that aims to be a comprehensive fitness partner providing personalized support, guidance, nutrition advice, and plant-based protein powder to elevate users' performance.

FitFuel+ aims to address the challenge of individuals seeking effective fitness support and guidance to achieve their fitness goals:

Many individuals struggle to create personalized workout routines that align with their fitness goals, abilities, and preferences.
Finding high-quality protein powder products that complement their workout routines can be challenging, leading to confusion and potentially choosing products that don't meet their needs.

To address these challenges, FitFuel+ can empower individuals to take charge of their fitness aspirations with a chatbot. The bot's purpose is to provide personalized workout routines to each user's fitness level, preferences, and goals. It can create dynamic and adaptive workout plans that can evolve with the user's progress. Additionally, it aims to promote the sale of protein powder as a supplement to support their fitness journey.

Personas

Senior Sarah

35
Marketing Manager
Master’s in Digital Marketing
Single
New York, NY

Digital-Savvy

Informed

Proactive

Self-Sufficient

Adventurous

Energetic

Megan is a health-conscious individual who leads a busy lifestyle. She is proactive about maintaining her well-being and values convenience in accessing healthcare services. She prefers digital solutions that provide accurate information and support her health-related needs. Emily has no major medical conditions but occasionally seeks advice for minor health concerns and general health tips.

Goals: Aims to understand health metrics easily, engage in proactive health management using digital tools, have seamless digital interactions for all health-related activities, and achieve work-life-health balance by integrating health management into her lifestyle with the help of digital conveniences.

Needs: She requires instantaneous access, privacy and security, integration with health records, actionable insights, convenient health management, personalized wellness tips, and an accessible and user-friendly interface.

"I prefer digital solutions that are convenient and save me time, especially when it comes to healthcare."

Personality

Introvert

Extrovert

Independent

Team player

Analytical

Creative

Intuitive

Observant

Messy

Organized

Olivia

Olivia is MedConnect's AI-powered chatbot integrated into a healthcare patient portal, designed to enhance the patient experience and provide convenient access to information and support. It serves as a virtual assistant, helping patients navigate the portal, access medical information, schedule appointments, and get answers to common healthcare-related questions.

The chatbot adheres to strict privacy and security standards. Olivia continually learns from patient interactions and leverages machine-learning algorithms to improve performance.

Use case - Check lab results

Megan, a Marketing Executive, decided to check her lab results while she was at her office during her lunch break. She had been feeling a bit off lately and had some medical tests done, and she couldn't wait any longer to know the results.

Sitting alone at her desk, she opened her laptop and logged into the patient portal. Her office space was quiet as most of her colleagues were on lunch breaks. The soft hum of the air conditioning and the distant sound of colleagues chatting in the break room provided a backdrop to her actions.

Megan's feelings were a mix of anticipation and mild anxiety. She had been distracted all morning, and the looming uncertainty about her health was weighing on her mind. Her desk was cluttered with papers, and a somewhat tense mood had replaced her usually cheerful demeanor.

As she navigated through the patient portal using the chatbot, her fingers tapped the keyboard with a nervous energy. She hoped for good news but was mentally prepared to face any outcomes. The sterile office environment and the clock ticking on her desk seemed to emphasize the seriousness of the situation, amplifying her sense of anticipation.

User needs

Goals and objectives	Improve overall mobility to navigate day-to-day life more comfortably. Maintain and improve bone health to prevent osteoporosis or fractures. Boost energy levels to remain active and independent in her senior years. Desire to maintain an active lifestyle as she ages. Importance of independence; doesn't want to rely on others for basic activities.
Demands/preferences	Preferably, a program with low-impact, easy-to-follow exercises like walking routines, chair exercises, and gentle yoga. Would appreciate a protein powder mix that is plant-based, easy to digest, and specifically formulated for seniors. Prefers communication methods that she is comfortable with, like email and phone support, instead of newer tech platforms.
Information needs	Information on low-impact exercises that can help her achieve her fitness goals. Guidance on the type and amount of protein powder suitable for seniors. Diet tips that focus on her specific nutritional needs as a senior citizen. Simple and straightforward instructions for any technical products or services.
Anxieties and concerns	Wary of injury or strain; wants a fitness routine tailored to seniors. Skeptical about the need for protein powder at her age and how it might affect her health. Fear of adopting a routine that might exacerbate age-related health conditions. Concerns about the complexity of using tech-based solutions and the risk of feeling overwhelmed. Uncertainty about the safety and benefits of using protein powder at her age.
Expectations	Personalized workout routines that are tailored to her fitness level and limitations. Nutritional guidance backed by scientific research and specifically designed for seniors. Easily accessible customer support that can guide her through the technical aspects if needed.
Technical proficiency	Limited technical skills; can operate basic apps on her smartphone but is not overly comfortable with technology. Would prefer simplified, straightforward user interfaces and step-by-step guidance for any tech-related fitness solutions. Limited experience with chatbots or voice assistance. Finds them confusing and would prefer human interaction for more personalized and empathetic support.
Other assumptions	Likely has more free time to commit to a fitness routine but less willingness to spend that time learning complex systems or exercises. May has some basic nutrition understanding but needs guidance on newer concepts like protein supplementation.

Bot needs

Fulfillment capability	Provides knowledge on exercises and routines catered to individual fitness levels. Offers protein shake recommendations for post-workout recovery. Emphasizes mental and emotional well-being. Delivers advice and suggestions on self-care and celebrates user milestones.
Can provide this info	Benefits of protein shakes for different ages and fitness levels. Suitable low-impact exercises for seniors. Emotional support, self-care tips, and motivational encouragement. Knowledge on health, human performance, and applied exercise physiology.
Limitations	Might not have specific medical advice or recommendations for certain conditions (unless programmed). Doesn't replace human therapists or personal trainers in certain complex fitness scenarios.
Must ask this info	Any existing health conditions or injuries. Frequency of workouts preferred per week. User's comfort level with different exercises. Dietary restrictions if any, before recommending protein powders.
Has this info already	Benefits of protein shakes for post-workout recovery. A wide range of exercises suitable for different age groups, including seniors. Information related to emotional well-being and mental health in the context of fitness.
Must provide this info	Personalized workout routine based on Sarah's preferences and needs. Recommendations on how and when to use protein powders, especially for seniors. Motivational quotes or encouragement after each workout session. Celebratory messages upon achieving milestones.
User behavior	Sarah will likely approach Ryan with questions about low-impact exercises suitable for her age and fitness level. She may inquire about the benefits of protein powder for seniors and how to incorporate it into her diet. Sarah will value the emotional support and empathetic responses from Ryan, especially considering her beginner status. She might need repetitive guidance, step-by-step instructions, and consistent motivation.

Check lab results (Chatbot)

Sample details